Nolen cheese

The Nolan Cheese advert targets audience of alone ages and both genders. The ad grabs the audiences attention with lightsome symphony, melodramatic music, and upbeat, youthful music. It shows an endear pilfer enjoying a piece of high m all(prenominal)ow happily, with no care in the world because the cheese is from the Nolan brand. Unexpectedly, a tragic event takes place that was unfore command fit by the creep. well-nigh of us would laugh, others would finger sad but no matter the emotion, the incident of he matter is that the ad is suit equal to(p) to get a reception out of its audience.Our attention is held captive by our not knowing what the circle of the mouse is. At this point in time, the audience is unsure of what tutelage the advert is going. The first thing that really grabs the audiences attention is the mouse. People get under ones skin mice for pets, and the entertainment industry has made millions from movies such as Stuart Little where a mouse lives as a functional member of a gay family, and Ratatouille, where a mouse plays a big part in a French chefs culinary skills.The epitome of the mouse character is undoubtedly Mackey Mouse. A major icon as a part of Walt Disneys franchise, people from all across the world are able to recognize Mackey Mouse. Children grow up singing and dancing with Mackey, they learn their Abs with Mackey , and they dream of one day see Disney World to meet Mackey Mouse. Whenever there is a mouse, it would be difficult for the ecumenical population to not think of Mackey Mouse, the father of all mice. The advertisement uses the endearing mouse to target the animal lover in us.We love our pets, we portion out our pets eke family and upon seeing the mouse in the commercial, we automatically care for and are invested in the mouses fate or at least enough to realise the inviolate commercial. The second grabbing point that kept us pore on the ad was the music. Music send away often times green goddess be to a greater extent expressive, more telling than the spoken word. Music is often used to slump the tone, mood, and ambiance of a scene before anything else is brought into the scene. When we hear soft, slow music, we timber relaxed and open. When we hear fast, abrupt and loud noises, we sapidity anxious and anticipatory.The first song, On Top of the World is by the band Imagine Dragon, It is a cheerful, lighthearted and fun song. The second is The Doors sung by The End. This song conveys a sentiment of despondency, sorrow, and bitterness. For every person that is able to in a flash identify with positive feelings of happiness, waggishness and love, there are two more people who are more able to identify and find comfort in the negative feelings of hopelessness and sorrow. Our society is built on chasing happiness, chasing what it is or who it is that makes us happy.This makes us feel the same hopelessness and sorrow for the mouse. If we can identify with someone else, w e immediately feel closer to them. The commercial ends with the song Eye of the tiger by the Survivor. This is a classic and it is full of positive energy, encouragement, strength and the ability to prevail through anything and everything. The third and most important aspect of the Nolan Cheese advertisement is that the commercial takes us through a mini story, from blissfully happy, to tragedy, then(prenominal) to the resolution.The beginning sets the tone of a perfectly content mouse, enjoying his cheese, being happy. We see that things dont stay happy for long because tragedy is introduced when the screen turns black and a loud clamp noise is heard while we are left-hand(a) to speculate whether or not our brotherly mouse was caught in the fix or not. We are in suspense and we are unsure. The commercial can go in any direction at this point. Our thoughts run from the mouse being caught in the restrain and he is gone forever, or our friendly mouse was able to escape, or the c lamp was not a trap at all.Curiosity killed the cat and curiosity allow keep us focused on the ad to see what runs next. The screen then appears to show our mouse laying in the trap, breathing heavily, with The Door playing as the footing music. From what we see to what we hear at this point, we feel sad and we feel miserable for our mouse. It looks like our mouse has been caught in the trap and his fate has been decided. Suddenly, Eye of the Tiger begins to play and our mouse starts doing judicatory presses using the trap parts.The background music is encouraging, it is strong and it is rueful, which is the exact image that we see as our mouse not only is not caught in the trap, but is using the trap to his advantage. This is chimerical and certainly would not happen in real life, but the advertisement made it possible in their world. The mouse was able to persevere and it is our kindly nature to love a good comeback story. We are able to laugh, be Joyful, and be in awe of the mighty mouse who was able to overcome such a obstacle. The Nolan Cheese commercial is able to scram in an audience from across the board because it targeted the human in us.We all have had tragedy happen and we all know what it is like to be unsure of ourselves, be unsure for others, and not know what will happen next. We know the feeling of suspense and we know it is not a easygoing feeling. In addition, we also know the feeling of persevering, the feeling of being able to overcome obstacles in our life, and being strong enough to turn it into our advantage, only if like our mouse did in the commercial. It keepsake audience focused and watch all details of the ad, without taking our eyes away from the scene.It gives the audience a happy feeling, a sad feeling, and a resolution, problem solved feeling. In the end the mouse is alive and still eating Nolan cheese, which one can argue is the only reason why the mouse was able to bench press the trap. Upon seeing the Nolan Cheese brand in the supermarket, the audience will immediately think to the mouse, the trouble, the perseverance, the eventual strength and happiness, and indirectly will feel like we will be able to have the same kind of ending if we buy Nolan Cheese because as aforementioned, we, as a society, clean want to be happy like our mouse.